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Not long ago, data privacy felt like a distant concern. It was more of a focus for Big Tech, global corporations, or companies operating overseas. Today, that perception is outdated. Privacy laws now shape how businesses of all sizes collect, use, store, and protect personal information, and many organizations are subject to these regulations without fully realizing it.

The General Data Protection Regulation (GDPR) was adopted by central EU governmental authorities to augment and supersede the previous Data Protection Directive which came into effect in 1995. Chances are, if you are doing business in the EU and your website was created by a professional development team, your website likely follows many of those recommendations already. Importantly, the guidelines of the Data Protection Directive were just that – a set of guidelines.