Saving the Farm with Application Performance

Improving Livestock Technology Solutions Through Training, Consultation, & Support

MetaFarms Logo
Needs-Based Training Architecture Best Practices Performance
We work together to find areas of improvement and apply optimization, performance, and architecture best practices while building a knowledge-base within their team for continual improvement. It’s a real win-win.
— Mitchel Sellers: IowaComputerGurus
Mission Composite Image

Mission: Build a Better Technology Team

MetaFarms was founded in 2000 with the mission to create a range of applications on a web-based platform for farmers to streamline and manage livestock production. Farming is critical to the country’s economic success. Making farms and farmers more productive and efficient delivers value, and MetaFarms set out to do just that.

As the number of application products increased and the customer-base grew, it became important to make their own software, services, and infrastructure more efficient too by building on their existing technology team.

Strategic Objectives

  • Proprietary web application products strained under increased loads, impacting customer satisfaction
  • In the modern age, the more data the better, but databases were starting to bog down, decreasing response times
  • Team members were spending too many hours maintaining products instead of building/improving solutions
  • Practical requirements suggested that bringing on permanent staff and more overhead costs was not the solution

Tactical Objectives

  • Performa a top-down code review to find bottlenecks and inefficiencies in all business applications
  • Bring database up to modern standards of performance to reduce response times and deliver more value to customers
  • Reduce the diagnostic, maintenance, and learning-curve burdens on the existing technology team
  • Design a program of knowledge and experience transfer to add needed skills without increasing overhead

Training Stack Logos

A Technology Training & Support Partnership

Since the application products at MetaFarms had been built over time, they included a variety of technology platforms, methods, and frameworks.

IowaComputerGurus was the perfect choice to help MetaFarms accomplish their business objectives. As a full-stack development shop, IowaComputerGurus not only had the core knowledge of the underlaying technologies and metrics, they had real-world, practical experience driving optimization and performance projects to deliver more value from them and the ability to communicate that understanding to the MetaFarms team.

IowaComputerGurus has delivered custom education, training, and services directly to our development staff — delivering high quality service, insight, and dedication to our needs. We’ve saved hundreds of development hours and improved the quality of our applications ...”
— Phil Phan: MetaFarms
Implementation Overview Image

Ongoing Partnership Implementation

IowaComputerGurus has been partnering with MetaFarms since 2012 — delivering both ongoing support and project-based engagements to maximize the value and customer experience of their business applications.

Services include running advanced performance analytics and diagnostic reports, analyzing data to identify improvement targets, documenting architecture recommendations, creating sample projects to communicate solution methods, on-site and virtual training sessions and documentation to facilitate technical skills training, and much more.

Objective Accomplished

The partnership has achieved all of MetaFarms’ core business objectives. Customer satisfaction has risen while application performance has increased and hundreds of developer hours have been saved each year &mdash without adding overhead costs. The MetaFarms team additionally has the support they need to stay current with new technology trends by leveraging the ongoing support arrangement with IowaComputerGurus.


Increase in Customer Satisfaction


Increased Application Page Speed

> 1,500

Development hours saved

> 10

Days of On-site Training

+ 25%

Reduction in DB Resources


Reduction in Lines of Code